Tuesday, 15 October 2013

A nice little phone that looks fresh both on the inside and outside. That's what we took from our first encounter with the Nokia Asha 501 and we do hope we managed to get that point across. You know, with phones that go a dime a dozen, you always risk making it sound like a condescending pat on the head.
The Asha 501 is better than that. Yes, it's an entry-level package. A cheap, dual-SIM phone that fits the Asha description to a T. Yet, it's a fresh take on the touchscreen dumbphone concept - in terms of both industrial design and software.

t seems Nokia is no longer looking at the Asha lineup as a back-office operation or a way to hedge its bet on Windows Phone with minimum investment. After years of living on the Symbian leftovers, the Ashas are finally getting the respect and treatment they deserve. They have been consistent earners in developing markets but the Asha 501 is, for the first time, likely to make the lineup relevant on a larger scale.
Of course, bargain-hunters and first-time buyers continue to be the main target, but a winning combination at last of a fresh, contemporary design and neat and clever interface will certainly raise the Asha 501's prospects.
Nostalgic Nokia N9 users buying it for their kid, or people after a sensible - and perfectly capable - backup phone. Why not the kind of users too who value looks over features, or any other group of non-geeks. Though it might help if they're just geeky enough to get the joke in "My other phone is a Lumia 1020".

Key features

  • Dual-band GSM, GPRS, EDGE
  • Optional dual-SIM support, dual stand-by, hot swappable secondary microSIM
  • Nokia Asha software platform 1.0
  • 3" QVGA capacitive touchscreen, ~133 pixel density
  • Proximity sensor
  • Accelerometer, display auto-rotation
  • 64MB RAM, 128MB ROM, 40MB internal storage
  • Data-efficient Nokia Xpress browser
  • Nokia Store and 40 EA games for free
  • 3.15 MP camera, QVGA@15fps video recording
  • microSD card support (up to 32 GB) and 4 GB microSD card in the box
  • Wi-Fi b/g connectivity
  • FM radio with RDS
  • Bluetooth v3.0
  • Standard microUSB port, charging
  • 1200 mAh Li-Ion battery
  • Excellent loudspeaker performance
  • Solid codec support


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