This is the internal codename of the Galaxy S6, the supposed next Samsung flagship. So far, Samsung has been quietly codenaming its flagships with letters from the alphabet - the S4 was Project J, the S5 -- Project K, but rather than the S6 being ‘Project L’ (which also coincides with Android 5.0 ‘L’ollipop), it decided it is time for a reset.
It’s all back to the basics. After a few prosperous and worry-free years of growth, Samsung has to go to the drawing board to re-think its ‘next big thing’, which no longer looks so big after sales tumbled and the Galaxy S5 sold slower than the S4.
And frankly, a lot of the fairy tale growth for Samsung thus far
One thing is certain: the Galaxy S6 will be a vastly different smartphoneis not least due to the fact that Apple was inexcusably late with its product cycle, taking years to make an adequate, large-sized iPhone. Now that there are two of them, and a mature market with a plethora of strong offerings from China, Samsung is starting to feel the heat and this time it’s serious.
One thing is certain: the Galaxy S6 will be a vastly different smartphone, aiming to show the best of Samsung in one device.